Top ten reasons to attend Uptime Institute Symposium 2013


I have attended every single Symposium, since Ken Brill hosted the first one in the Orlando Airport Hyatt so many years ago, and I can tell you each one is different, and each one records a seminal moment for our industry.

I haven’t’ missed a single opportunity to learn and participate in the most important event of the year, and neither should you.


Listed below, please find the top ten reasons to join us at Uptime Institute Symposium 2013:

1. Make better decisions about cloud and colo providers: The vast majority of enterprise data center operators today also deploy some portion of their IT operations in a third-party facility, with either a cloud or coloction provider. The sessions at Uptime Institute Symposium will help you become a smarter customer of third-party data center services, and will give you the tools to perform due diligence, to make smart investments.

Symposium features an entire track on this topic, staffed by industry luminaries, senior level end-user executives and Uptime Institute experts. If your organization relies on third-party data center services, you cannot afford to miss these sessions.

If your organization provides colo and cloud services – you need to attend to understand how your value and performance will be evaluated going forward.

2. You will not find a better discussion of DCIM anywhere: Andy Lawrence and his team from 451 Research’s Data Center Technologies practice are the industry’s foremost experts on Data Center Infrastructure Management Software. Our experts will provide you with the latest DCIM adoption statistics, pricing information, buying advice, and projections for future technology development. We are hosting a panel of senior end-user execs to discuss the pain points and benefits of DCIM implementation (so be sure to stick around for Thursday!). And we are partnered with the leading DCIM vendors as underwriters, who will be presenting their latest technologies, touting new customers and projecting their product roadmaps at Symposium.

3. Giant cowboy hats and cowboy boot beer mugs: Server Roundup is back! Uptime Institute’s second annual contest to remove obsolete server hardware and improve data center energy efficiency has been a huge success. We’ve doubled the amount of servers removed over last year, as well as the number of participants and winners. This year we will feature a keynote panel with all of the winners and finalists, as well as our Server Roundup underwriter at Symposium, Samsung. The 2013 Server Roundup awards promises to be more fun than your average technology conference snooze-fest – these networking receptions just get a little livelier when everybody is wearing a ten gallon hat and drinking out of a boot.

Close deals! Make new friends! Annoy your family with a giant foam hat! Yeehaw.

But in all seriousness, you will learn something from our Server Roundup winners and finalists that will more than pay for your travel costs to this event.

4. Would you fail the Crisis of Facilities Management Pop Quiz? Building a data center is one of the most expensive investments a company can make. And yet, staffing and operational standards are often given short shrift when compared to the planning and diligence dedicated to the site’s design and engineering. Uptime Institute Symposium features an entire track dedicated to the data center operations professional, with expert presentations on how to manage your organization’s most vital asset. Uptime Institute will draw from field analysis of the successes and failures of its clients and members to provide guidance and real-world experience on the core elements of a successful and enduring facilities management program.

Are you confident in your Facilities team’s capability to manage a technologically advanced and highly efficient design to your 24 x 7 uptime requirements? Can you easily replace any member of that team? Are you protected against poor operations practices migrating from older sites to higher criticality data centers? Do you have sites that operate in isolation without adhering to global corporate standards? Do you even have corporate global standards? Attend Uptime Institute Symposium to help get the right answers to these questions.

5. The only data center industry event with a global perspective: Uptime Institute has awarded Tier Certifications in 38 different countries. Our Accredited Tier Designers (ATD) and Accredited Tier Specialists alumni represent 60 different countries. Uptime Institute Networks are currently growing in Brasil, Asia Pacific, and EMEA as well as the established North American Networks. We have offices in London, Moscow, Sao Paulo, Dubai, Taipei and Singapore. Our experts are delivering data center consulting services to the largest IT organizations around the world. We are hosting speakers from Moscow, Western Europe and Brazil.

6. The data center industry’s most elite networking event: Symposium is a worthwhile investment in your professional development and your company’s success. Data center managers from Fortune 500 companies, large financial firms, and the colocation space will be presenting on the top issues facing their organizations today. We are hosting a meeting for all ATD alumni, representing the industry’s leading data center designers and engineers. Uptime Institute Network Members from four continents will spend three days learning and sharing experiences. And the most senior executives from the biggest vendors will be on hand to present and answer your questions. You owe it to yourself — make Symposium a priority.

7. The killer keynotes: The data center conference circuit can seem a lot like the movie Groundhog Day. You see the same people, talking about the same stuff, year after year. Not at Symposium.
The invited keynote lineup for 2013 includes Twitter’s Anoop Mavath, discussing for the first time, Twitter’s data center strategy. Find out how Twitter has deployed data center infrastructure to keep pace with the constraints and changing demands of managing one of the most dynamic workloads on the Web.

The last time we saw Christian Belady, he was a mad scientist putting servers in tents, developing metrics that would take over the industry, and challenging our assumptions. Recently, Microsoft’s General Manager of Data Center Services has kept his head down, busy executing the deployment of Microsoft’s massive global cloud footprint. At Symposium Christian will share what he’s learned, including the latest trends that may impact your data centers: Cloud-optimized servers, fail-in-place and self-healing IT, and a shift to OpEx-driven accounting.

Finally, Alexander Martynyuk will provide an overview of how Russia is building its national cloud computing platform. Rostelecom, Russia’s largest national telecommunications operator, launched a project in 2011 to develop a national cloud computing platform. The success of any data center build out is defined by how efficient the collaboration is between various project teams. Rostelecom’s Senior Project Director Alexander Martynyuk will discuss how his organization is meeting priorities, deadlines and budget on this complex project.

8. Stop guessing – use data: The sessions at Uptime Institute Symposium are largely based on quantitative peer data, collected from the largest and most critical data center operations around the globe. From the opening session, featuring the results of the 2013 Industry Survey, to the annual data center density study, and the Hurricane Sandy lessons learned report, you will have access to the most up-to-date and accurate industry data available.

9. 2013 Green Enterprise IT Award Winners: The 2013 Green Enterprise IT (GEIT) Awards recognize pioneering advancements for that significantly improve energy productivity and resource use in IT. The 2013 class of honorees includes 28 organizations associated with 19 case studies and spans 8 countries.
“This year’s’ entries have included an impressive mix from unique innovations to excellent project executions, and as always the rigorous and scientific process which that we go through at the GEIT Awards has allowed us to pick the very best from an outstanding collection of entries,” said Martin Bradley, GEIT Awards Judge and Head of European Data Centre Engineering and Operations, Morgan Stanley.

The GEIT Award winners’ case-study presentations are scheduled throughout the event.

10. Unmatched experience and expertise: Join Uptime Institute Founder Ken Brill, Chief Technology Officer Vince Renaud, Executive Director Emeritus Pitt Turner, and Managing Principal, Research and Education Hank Seader for perspective and guidance from decades in the data center industry.

I sincerely hope to see you at this event, and look forward to catching up in May.

-Matt Stansberry

Posted by mstansberry on 02-04-2013
Categories: Uptime Institute Symposium

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