Uptime Institute and others have noted an emerging trend of large organizations — in industries that have historically operated their own portfolio of data centers — that are now considering for the first time an outsourced facility to serve as their enterprise/primary data center.
According to the Uptime Institute’s Inaugural Data Center Survey results, around half of the respondents will turn to third party data center providers (Colocation or Cloud) to deal with data center growth in the next 12-18 months. For more results from the survey, attend Uptime Institute Symposium.

Recent data from Digital Realty Trust points to a similar trend.
While there is a potential boon for the data center outsourcing industry, third party providers will be challenged to meet this new market demand from sophisticated organizations that have previously been in the data center business themselves. The majority of domestic outsourced facilities that we have reviewed against the Uptime Tier criteria have been Tier II, and organizations need to do due diligence.
This trend has led to an increased demand for Tier Certification from third party data center providers.
From a recent interview with Network World:
James Niccolai, Network World: Why do organizations want to be [Tier] Certified?
Julian Kudritzki: There are three main circumstances. The team that’s responsible for the data center and has been entrusted with this massive amount of money wants to be able to say, “We reached our project goal and here’s someone who had no vested interest affirming that for us.”
The second main reason is colo providers who are in a highly competitive environment where everyone is claiming a lot of things. They can say, here’s an unbiased third party that says we’re capable of high availability. It can also shorten their contract cycles because they don’t have to redo the due diligence exercise each time, it’s been done in the form of our certification.
The third main reason is folks compelling their third-party providers to get certified. We’re seeing more and more of that, and quite a significant uptick in the last 18 to 24 months.
NW: Why do you think that is?
JK: As more and more critical computing goes to third parties, there’s more and more at risk, and there’s more need for an affirmation.
NW: So the tier system becomes more important for businesses as they put more workloads in third-party facilities?
JK: Agreed.
For more info on this topic, register now for Uptime Institute Symposium, and follow along at Twitter with hashtag #uisymp11.