Can data center industry groups work together toward common goals?

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In this keynote panel discussion from Uptime Institute Symposium 2011, leaders from various data center efficiency groups discuss how these organizations could cooperate to improve data center efficiency.

Uptime Institute Executive Director Pitt Turner says we need to do more to drive development and adoption of energy efficiency metrics for IT devices. “We need to have something that’s simple, easy to apply, commonly understood metric for the IT side,” Turner said. “We need to boil it down to a couple of key metrics and start focusing on what is to the left of the decimal point on PUE.”

John Haas from The Green Grid says the data center industry has a target on its back. It’s a big energy user and we hear about it all the time in the public. But data center industry has not been very good at advocating its own successes, like driving GDP and digitizing resource intensive business practices.

Give us your take. What are the initiatives you’d like to see driven by the data center industry groups?



Posted by mstansberry on 17-06-2011
Categories: Uptime Institute Symposium
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Data center downtime causes and consequences

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An excellent article from SearchDataCenter.com’s data center advisory board, The causes and costs of data center system downtime, featured Uptime Institute VP, Rick Schuknecht.

Schuknecht leads Uptime Institute’s elite data center end user network. From the article:

Schuknecht said 73% of data center downtime is caused by human error. Human error includes poor training, poor maintenance practices and poor operational governance. He said an outage can be very stressful and damaging to morale, because jobs and compensation are often based on an organization’s availability goals.

Schuknecht also said that if an organization has a good investigation protocol in place, they can determine the root cause of the outage and identify steps to take in the short and long term. But that only works if you have an effective protocol in place.

There are some overlooked repercussions to an outage. For example, there is a regulatory penalty in financial industries. An outage can also erode a company’s competitive edge, like loss of business reputation within the industry and/or customer base. Where would you rather put your money? In the bank with no downtime or the one with repeated downtime? Most financial companies have processes in place to preserve or recover data; it’s the loss of transactional continuity that can cause the biggest problems.

What can data center staff do to avoid and mitigate system downtime? Schuknecht recommends establishing a good facilities and computing maintenance program for each piece of equipment, creating a staff training program that describes how and when to respond to downtime events, provide adequate funding levels for operating expenses to make sure everything works properly and institute a good governance program where site infrastructure is operated in accordance with manufacturer expectations.



Posted by mstansberry on 16-06-2011
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How to convince your organization to use outside air cooling

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In this video filmed at Uptime Institute Symposium 2011, Uptime Institute Executive Director Pitt Turner interviews Deutsche Bank Chief Infrastructure Architect Andrew Stokes about his organization’s decision to use 100% outside air cooling in a NYC data center. As Pitt points out in this video, the majority of the engineering and technical issues with outside air cooling have been resolved. But how do IT and data center facilities teams get the management approval to move forward from a legacy data center cooling solution to 100% outside air cooling?



Posted by mstansberry on 13-06-2011
Categories: Uptime Institute Symposium
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Data center video tour: Fujitsu’s North London Data Centre

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In 2008, Fujitsu UK built a 7.5 megawatt data center in North London to service the company’s large outsourcing customers and to launch a cloud computing offering. The customers for these services were largely government and financial sector and demanded data center design and operational excellence, so Fujitsu decided to pursue independent certification of its new data center.

Fujitsu’s North London Data Centre earned Uptime Institute Tier III Certification, but the company didn’t stop there. Fujitsu wanted to ensure that its world class facility was being managed to the highest level of availability, so the company pursued and earned Uptime Institute Operational Sustainability Gold.

In this video, Fujitsu’s data center operations team discusses what they learned through the Data Center Tier Certification and Operational Sustainability processes. They also discuss the nature of providing trusted IT services as a cloud and outsourced data center provider.

The Fujitsu data center operations team also takes you on a virtual tour of this data center, explaining the various facilities components in detail, discussing the various decisions that went into the design.



Posted by mstansberry on 09-06-2011
Categories: Uptime Institute Network
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Corporate sustainability driving data center efficiency

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Yevgeniy Sverdlik wrote an interesting article in Datacenter Dynamics about AT&T’s recently released 2010 Corporate Sustainability Report. Hats off to Sverdik for wading through the 80-page document to bring us the data center related content in the article: AT&T has set a goal to improve their energy efficiency by 17%, while compute-capacity requirements for its internal business grow 20% in 2011.

It’s worth noting that according to the 2011 Uptime Institute Inaugural Data Center Industry Survey, 45% of respondents said they were pursuing data center eefficency as a result of executive-level CSR requreiments.



Posted by mstansberry on 08-06-2011
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